In our 103 years of business, Whims has seen and done it all (and boy do we have some stories).  Our staff's 450 combined years of experience means we have the knowledge, skill, and network to handle whatever life throws at you.  From large multi state businesses to family health insurance, we've got you covered.  


The sense of humor of our founder, Leslie Whims, still prevails today.  With 22 team members we never run out of bad jokes, terrible trivia, or funny stories.  You won’t find a boring insurance person in our office but don’t let the sense of humor fool you, we know our stuff and commit every day to learn more, be better, and excel always.  Our knowledge and experience sets us apart and we don’t just replicate someone else’s work – we learn about you and your needs and give you the best possible options while being completely transparent about those pesky exclusions and conditions.  And we put it in writing, every year, as our pledge to you. 

Read Our History


Based in Rochester, Michigan since 1917, we are proud to service the communities we live and work in.  And because we know our clients lives aren't confined to one place, we are licensed to sell and service insurance in a variety of states throughout the US.