In our 103 years of business, Whims has seen and done it all (and boy do we have some stories).  Our staff's 450 combined years of experience means we have the knowledge, skill, and network to handle whatever life throws at you.  From large multi state businesses to family health insurance, we've got you covered.  

To our valued clients and business partners,

We are ready to provide new proposals and strive to earn your business.  To prevent the spread of COVID-19, our office is closed and we will not schedule any in-person meetings, but our full staff is continuing to operate by phone, email, and fax, and are available 8:30am to 5pm, Monday through Friday.  Please don’t hesitate to reach out to us.

If you do not have the direct extension or email address for the party you need to reach, you can find that information on our Meet the Team page or call 248-651-7321 and our receptionist will be happy to assist.

Many insurance companies are offering payment relief.  Should you need assistance with your billing account, please navigate to the Our Partners page for links to our insurance company websites where you can find detailed information and the next steps to take for help.

Thank you for your patience and we look forward to seeing you soon.  Stay safe and healthy!


The sense of humor of our founder, Leslie Whims, still prevails today.  With 22 team members we never run out of bad jokes, terrible trivia, or funny stories.  You won’t find a boring insurance person in our office but don’t let the sense of humor fool you, we know our stuff and commit every day to learn more, be better, and excel always.  Our knowledge and experience sets us apart and we don’t just replicate someone else’s work – we learn about you and your needs and give you the best possible options while being completely transparent about those pesky exclusions and conditions.  And we put it in writing, every year, as our pledge to you. 


Read Our History


Based in Rochester, Michigan since 1917, we are proud to service the communities we live and work in.  And because we know our clients lives aren't confined to one place, we are licensed to sell and service insurance in a variety of states throughout the US.